“McFelder have always been fantastic and so accommodating. They’re like an extension of our team – nothing’s ever an issue and they’re always quick to respond. We’ve got a great relationship, there’s really nothing I can fault.”
Innovative, future-facing, expert… just a few words we’d use to describe our clients at Tayburn, Edinburgh’s most established brand-led digital agency. We could go on of course – there’s a lot to say about Tayburn given that they’ve been in business for over 40 years now (and still going as strong as ever). Their staying-power is without doubt testament to the top-tier quality of work that leaves their doors and lands on screens, pages and packaging around the world. In the last five years alone they’ve picked up over 100 awards for creative and effectiveness from the likes of D&AD, The Roses Creative Awards and the Marketing Society Star Awards.
One of Tayburn’s clients, a well-respected multinational fintech company, needed a new website. Due to the nature of their business and the industry they exist within, the language and terminology used by said client can be quite niche and technical. In other words, extra attention to detail and nuance is a must when translating their comms for a global audience. With their previous translation agency falling short of this lofty mark, Tayburn approached us on recommendation that we could ensure a standard of translation that would satisfy the client and truly speak to their audience.
One of the first things we did to assure all parties of our credentials was to offer up blind CVs of our translators with specialist banking knowledge. We even provided no-obligation test translations to further demonstrate our capabilities. It was important to us that nothing was taken for granted at this stage, a stipulation that we felt to be even more necessary after learning the scope of the job. The website, averaging 50,000 visitors per month, was to be translated into no less than five different languages and we’d be involved in the translation of four to six blog articles per quarter on an ongoing basis. Daunting, perhaps, but by no means impossible.
We’re delighted to say that Tayburn and their client (who sign off on each piece of work we submit) were impressed with the way we threw ourselves into the fast-paced world of fintech and dealt with such a technical language. Kimberley Smith, Account Manager offered the following praise; “McFelder have always been fantastic and so accommodating. They’re like an extension of our team – nothing’s ever an issue and they’re always quick to respond. We’ve got a great relationship, there’s really nothing I can fault.” Kind words indeed, thank you Kimberley!
Global thinkers deserve the best in a translation partner. Find out more about how we could help you.