“Initially we struggled to find a marketing translation company that could accurately communicate our brand. Rather than one that simply translates word for word… The work that the team at McFelder has done so far marks a definite improvement in that sense.”
Here at McFelder we’re big pet lovers. So, when the opportunity to work with Supreme Petfoods came along we were instantly keen to add value to their already impressive offering. Established in 1991, the company’s steadfast dedication to quality products has put them head and shoulders above the competition. Equipped with expert nutritional knowledge, they know what’s best for our beloved animal companions. This is a truth that’s backed up by the fact that their products are actually recommended by vets – an endorsement that speaks volumes. Exporting to over 30 countries around the world, this multi award-winning outfit is a trusted name amongst those who want the best for the animals they care for.
Simply put, our task was to help in translating digital content for their French market. However, the real task would be more complex. We needed to make sure each and every word not only felt true to the brand but really resonated with existing and potential customers. With the recent launch of Supreme Petfoods’ new website, we knew it was crucial to treat all the effort with the greatest of respect. Working closely with Marketing Manager Claire Hamblion, we kept this principle at the front of our minds.
Despite the widespread uncertainty that touched almost everybody in 2020, we’re delighted to say Supreme Petfoods have found great success. “We’ve had our best year ever,” Claire tells us. “Initially we struggled to find a marketing translation company that could accurately communicate our brand. Rather than one that simply translates word for word… The work that the team at McFelder has done so far marks a definite improvement in that sense.”
Our impact wasn’t just at the customer-facing coalface, we seem to have hit the mark behind the scenes too. Claire kindly elaborates, “All in all, McFelder saves us time. It’s just a much more efficient way of doing things than before. The communication and pricing is clear and there’s a good process in place. What we’ve seen over the last six months we’ve been very happy with!”
Your brand deserves a nuanced, specialist approach to B2C marketing translations.