22 March, 2017

Global translation projects made easy with Reach – McFelder’s new and improved translation management platform

2017-03-24T09:39:24+00:00 Categories: Translation technology|Tags: , , , , , |

Global translation projects made easy with Reach – McFelder’s new and improved translation management platform With deadlines constantly lingering and multiple internal stakeholders to manage there’s no doubt that overseeing translations projects – whether for marketing, internal or also HR and Le [...]

1 September, 2016

Vive le ‘Cross Channel Marketing’

2017-03-14T15:09:13+00:00 Categories: Blog category, Guest blog, International marketing|Tags: , , , , , , , |

The Brexit vote surprised us all but in the world of international comms, cross channel marketing is alive and well. Also referred to as multi-channel or omni-channel marketing, it refers to engaging with key audiences across every digital – and traditional - channel and any device. Its increasing i [...]