6 April, 2017

Localising your website is one thing, optimising it is quite another!

2017-04-06T12:05:52+00:00 Categories: International marketing, Language translations, Localisation|Tags: , , , , |

Localising your website is one thing, optimising it is quite another! Regardless of the size, function or sector of your business, the internet is the most essential and powerful marketing and communications tool there is! Only 27% of Internet users speak English as their first language, 72% of c [...]

10 March, 2017

How to Use Technology in Translation to Cut Costs – Not Corners

2017-03-23T17:54:08+00:00 Categories: International marketing, Translation technology|Tags: , , , , , , , , , , , , |

How to use technology in translation to cut costs – not corners The use of technology to improve efficiencies, increase productivity and improve quality is ‘business as usual’ across all business sectors these days. The translations industry is certainly no exception and the first thing that often c [...]

9 February, 2017

Translating your marketing content? It’s ALL about the words!

2017-03-23T18:03:30+00:00 Categories: International marketing, Translation technology|Tags: , , , , , , , , |

Translating your marketing content? It’s ALL about the words! In today’s competitive business world where faster, cheaper and bigger (as in bigger market share) are the driving forces, it comes as no surprise that global brands are reaching out to business process automation to optimise their operat [...]

15 September, 2016

How to speak to your global audience


2017-03-14T15:09:13+00:00 Categories: Audiovisual translations, Blog category, Guest blog, International marketing, Media, Translation technology|Tags: , , , , , |

In a world like todays, where technology can be found on every corner of the world, it’s important to keep up. The evolution of technology signifies the start of a generation who will always be connected at any time and in any place. Whether it is through smartphone or laptop, we are in the age of c [...]

1 September, 2016

Vive le ‘Cross Channel Marketing’

2017-03-14T15:09:13+00:00 Categories: Blog category, Guest blog, International marketing|Tags: , , , , , , , |

The Brexit vote surprised us all but in the world of international comms, cross channel marketing is alive and well. Also referred to as multi-channel or omni-channel marketing, it refers to engaging with key audiences across every digital – and traditional - channel and any device. Its increasing i [...]